google.com, pub-2645618124656227, DIRECT, f08c47fec0942fa0 Charu Veluthoor: August 2020

Saturday 22 August 2020

RECEPTION, TRAVEL AND THEORY

Critical thinking, unlike thinking in general, refers to the ability for realizing the differences and similarities between the objects of analysis – from the academic to one’s everyday surroundings, empathizing with the Other(s), and most importantly evaluating things from multiple viewpoints and perspectives. It is a deeper thought, processed through your heart, rather than just your brain, that involves putting yourself in somebody else’s shoes and thinking using all your senses.
Critical thinking is about material things that you can touch, feel, and visualize. You can merely think through texts, you cannot make a direct emotional connection with the printed word. Reading texts is more about following the author’s biases while artefacts and images are raw and give you the whole picture. You get to visualise perspectives and find your truth, which resonates with you and only yourself.
For instance, horrifying images from war have a significant impact on society. If a newspaper published an image of a war-torn of a kid, it wouldn’t let the viewers know what exactly happened, but the photograph would create an emotional connection in the minds of the viewers and stimulate empathy.  Similarly, visualize the same war was featured in the same newspaper, in a report form - It would give you knowledge about the event, but it wouldn’t create feelings of empathy, the way the image of the young kid did. This verifies that the language of form is superior to the language of words, as it allows you to communicate emotions, rather than just facts. 
The case of an artefact or an object is especially significant in that, when apprehended it evokes in the perceiver a certain attitude towards the reality which resonates with the maker’s attitude. This work of art can be treated as an autonomous artistic sign which acts as an effective link with the culture that called it into being, because of our shared physiological experience as perceivers and our sensory overlap with the maker. Studying artefacts allows you to avoid and step out of the confines of your own cultural biases. Undertaking cultural interpretations through artefacts allows you to engage in another culture not with your mind but with your senses. This allows us to put ourselves in the skins of individuals who made or used these objects, to see with their eyes and touch with their hands. Unlike texts, which merely give a superficial understanding of things, artefacts can give you a complete picture. This complete picture is a prerequisite to critical thinking.
 Getting a complete picture is not about being deeply absorbed in the environment; this is not the way to theorise. When it comes to theorizing about one’s objects of observation,  it is thought that theoretical ideas are traced to and seen embedded in experiential fieldwork – when you ‘are there’ - this exercise is however, more about the practice of comparative theorizing. And to theorize in this manner, a critical distance is a necessity. This critical distance is what helps an ethnographer distinguish between the familiar and the unfamiliar, helping us arrive at a different perspective and thereby prompting us to think critically. While ‘being there’ makes possible a certain way of thinking, it is ‘not being there’ that opens the doors to thinking critically. 
Theorizing is a work of critical thinking and perspective analysis. And these perspectives come to life only when we take the time to reflect between differences and similarities. In Nietzsche’s words, only through “the other shore,” and the worlds less familiar, will a traveller come to understand his or her own culture fully. And these perspectives will become visible to our minds only by maintaining this critical distance. Another peculiarity about this reflective exercise is that every individual reflects differently and arrives at different theoretical ideas. And these may even depend on the individual’s specific time and place. These reflective activities are drivers of high order thinking skills. 
This critical distance required for realizing differences can be achieved in numerous ways.  And, not being there permits us to take multiple perspectives and viewpoints, consciously or unconsciously, allowing us to dissect ideas, which physical presence may have left unnoticed. Not being there is your brain’s natural critical thinking mechanism, which drives creative thought and vicarious travel, making your mind aware of various new and unexplored dimensions.  
Critical distances are an essential part of thinking critically. These distances can be of any form, physical distances, emotional distances and even ideological distances. One’s response to difference, is how you react to this distance. One who lacks higher order thinking abilities, will recognise differences and then alienate oneself from the distances. While a critical thinker, will acknowledge the differences, and use this critical distance to his/her advantage. 
The act of acceptance is all about acknowledging the differences and tolerating them while focusing on the similarities. The similarities may be small and minute, but prioritizing them over the differences, is the key to acceptance. Even though it can be universally agreed upon that no two people are the same, as a community we possess common traits of humanity within us which cut across divisions of race, ideologies, culture, and creed.
Meanwhile, rejection is an outright dismissal of similarities, and not being able to look past the differences. Over-emphasizing the differences and failing to look at the commonalities is the basis for rejecting something. Rejection comes from a lack of critical thinking. It usually leads to marginalization and discrimination and the root cause for it is usually the belief that one is superior to the ‘other’.
Acceptance is about accepting somebody for who they are and acknowledging the “Otherness” in them – that makes them different from you. Acceptance is often confused with appropriation. Like the Jews in France, who are forced every day to become less Jewish and more ‘French’. In their race to gain acceptance, and no longer be discriminated against, they are forced to lose their true identity- as Jewish people. However, what they gain is not acceptance. They may be allowed to become a part of this society, but they are no longer themselves - their differences have vanished, and they are just one among the millions of Frenchmen who speak one language and follow one lord. They are no longer the “other” among the crowds.
Acceptance is not about reducing these differences, but about recognising the differences as a part of the person. Somebody who has been accepted into a particular community will never hold the same status as a native member - they will always be the “Other”, who is perceived as being in the group but not of the group. George Simmel describes a stranger as one who unites distance and closeness. The stranger's distance renders anything close distant while his closeness renders everything distant close. He is an insider and an outsider at one and the same time, an advantage only the accepted members receive. And this is what the ethnographers need to possess while theorizing: A critical distance while remaining immersed.
This is where appropriation differs from acceptance - it crushes the differences and the critical distance that those differences brought with them. This critical distance is what promoted critical thinking and gave the stranger the possession of objectivity and a bias-free thought process. This objectivity is what allows him to be open and free, both intimate and withdrawn, close yet far from the people of the group. The idea that you can accept a person despite their differences is what counts as true acceptance. That said, you can only receive and be open to the idea of acceptance if you are able to rise above the differences and see the similarities. Between any group of people, things or ideologies, there are a set of similarities amid the existing differences. And these similarities are what as human beings we can empathize with.
Many may argue that acceptance is impossible in circumstances where the ‘Other’ is one’s enemy. However, an enemy is somebody who you have a difference of opinion with. Being an enemy doesn’t extinguish the idea that you may have similarities with the person. Above all, you are people who share common traits of humanity. Regardless of the person's background and ideology, if you get a complete picture of a person and recognise why they follow such an ideology, you are sure to express humanitarian concerns for each other. You may not agree with any of their views and you may even still think of them as your enemy on some grounds, but after critically thinking about it, you will eventually come to terms with it, and choose the path of acceptance. 
Individuals who are able to see similarities in the midst of the differences, have the capacity of empathizing with different others. They possess critical thinking capacities, to accept and humanise. As a professor, I hope my students come to accept my ideas on reception, travel and theory, as one of the multiple viewpoints that they shall visualise through thinking critically. I hope that this critical distance from my biases, that the lockdown has given them, pushes them to think critically, beyond me and their classroom. They shall be a part of the classroom but not in the classroom; They shall have classes on zoom and I aspire that they shall think using all their senses, respond and accept their classmates' viewpoints and above all learn, to accept each other for their thoughts. 

IPL: Non-Disruptive Innovation

 IPL as a non-disruptive innovation

The Indian Premier League is an example of how all innovation is not necessarily disruptive. 

IPL cannot be considered a disruptive innovation because it does not disrupt any existing market. Yes, it did postpone the releases of many Indian movies. However, rather than disrupting an existing industry, IPL is creating a new market of its own and seizing an opportunity. It changed the way cricket was perceived in India and brought onboard numerous segments of the society that traditionally, never found cricket interesting. Truly innovative, IPL formed a niche of its own in the intersection of cricket and Bollywood in cricketainment. Although disruption is certainly a driver for market creation, there are considerable opportunities to create new markets and industries without disrupting or displacing the existing order, and IPL proves this case. 

Today, every new innovation which has become widely adopted and successful is considered as a disruptive innovation. However, Clayton Christensen who coined the term ‘disruptive innovation’, in his 1997 book ‘The Innovator’s Dilemma’, disagrees with calling every great innovation a disruptive innovation. The theory of disruptive innovation goes that a smaller company with fewer resources can unseat an established, successful business by targeting segments of the market that have been neglected by the incumbent, typically because it is focusing on more profitable areas. IPL does not meet any of the criterions of a disruptive innovation coined by Christensen. I neither unseated any established business nor did it target audiences that were neglected earlier. 


Traditionally, cricket was played to test the players’ physical and mental strength instead of creating a chilling and thrilling competition. The IPL changed this and shifted the focus of the cricket match to the viewers and offered what they valued. By doing so, the IPL created the league of cricketainment, innovating a dynamic sporting event that combined the gentleman’s sport of cricket with Masti filled Bollywood entertainment. And changed the way cricket is perceived within the country, and even around the world. What the BCCI did by launching the IPL is to create a new and dynamic market of its own. 

 Before the IPL came about there was nothing even remotely similar to it of this grand scale. It did reduce the viewership of movies, during a few months of the year and television programs lost out on views, during the IPL season. However, the impacts were not large enough to proclaim IPL destructive. Every innovation has direct and indirect impacts on different markets. These effects of innovation, do not necessarily make it disruptive. For IPL’s arrival did not majorly impact Bollywood, to an extent that they stopped producing movies, hence it would be incorrect to consider it disruptive innovation. 


A true example of disruptive innovation is the online streaming platform Netflix which disrupted the movie rental industry, headed by Blockbuster. They initially started by offering mail-in subscription service for movies, online. However, this was a truly low-quality product, compared to the on-demand movie rentals provided by Blockbuster offline at the time. Only customers that  Netflix obtained were online shoppers, and people who did not particularly care about new releases. These were customers who were overlooked by Blockbuster, who chose low quality and low-price. Eventually, Netflix moved upmarket and started offering mainstream products for all customer bases, and completely disrupted the former industry giant Blockbuster, forcing them to eventually shut down all operations. The Netflix example shows what true disruptive innovation is and how it differs from creative non-disruptive innovation. 


IPL has been successful in creating a new requirement and an adequate solution for the newly created requirement. It created a need for an entertaining sporting competition and created one that was filled with glamorous cricket matches alongside performances by Bollywood stars. According to Christensen, a truly disruptive business starts with a low-quality product, then ultimately covers the mainstream market by improving quality. Innovations like the IPL and the taxi-booking app Uber don’t meet this criterion, they are truly innovative but not disruptive. They are non-destructive creative innovations. And are disproving the myth that you have to disrupt, to not get disrupted.


SOCIAL ENTREPRENEURSHIP: FOR PROFIT OR NOT FOR PROFIT

Should social innovators like Arunachalam Muruganantham (aka PadMan) create for-profit or non-profit ventures? What should entrepreneurs and innovators do with social impact ideas, and should they be for-profit or non-profit ventures?


The idea of a for-profit social enterprise may seem difficult to comprehend. Making money and doing good for the underprivileged just don’t seem to go together. However, the new wave of social entrepreneurs have realized that innovative and sustainable businesses are the best way of doing social good. For social innovators like Arunachalam Muruganantham, who are working towards scaling up their idea to as many people as possible, to reach greater social good, a for-profit venture is the best possible path. 


Non-profit organizations are very difficult to scale. They are mostly backed by donations and grants. In the long run, these grants will become difficult to obtain, and the organization’s functioning may be affected by this. Many say that non-profits could become sustainable from the income generated from their programs in the long-run, but data from even the biggest non-profit organizations in the world show differently. A report published in 2019 by NonProfit Times, on the top 100 nonprofits in the US, shows that only a little more than 25% of their total revenue comes from program revenues and less than 5% from investment income. As a social innovator, Arunachalam Muruganantham wants to rapidly scale up, and make menstrual hygiene products available to menstruators across the country. His dream was to bring access to these products for everybody irrespective of their economic and geographical background. Taking the route of a non-profit venture would be a harder path to accomplish this. 


Making his venture a for-profit venture would also mean that he can attract investment funds from the private-capital markets. Some of them will also draw on private revenue sources to fund at least a portion of their activities. By serving markets for which the profit potential is high, for-profit ventures can free public and philanthropic resources to focus on those segments, and programs that need subsidies. In Muruganantham’s case, he can further use the revenue and funds to provide his equipment to communities in parts of the world where his product may not be affordable.


For-profit organizations are in other words, business ventures that work towards social welfare. Branding a business around a social welfare initiative can also be a great marketing strategy for brands. It has been shown that such socially-responsible branding is very effective, and customers are likely to be more satisfied by interacting with such brands. Footwear brand TOMS is one example of a social enterprise that has used its social branding as a marketing strategy also. TOMS has committed to donating one pair of shoes to an underprivileged kid for every pair of shoes purchased from the company. To date, TOMS has managed to donate over 60 million pairs of shoes, restore eyesight to over 400,000 people, and give over 335,000 weeks of safe water, and is a compelling case for the difference for-profit social enterprises can make


Great employees and collaborators are essential to any organization, and the same goes for social ventures. The biggest merit about working in a for-profit setup is that for-profit ventures can attract best-minds with perks and monetary rewards. Unlike non-profit ventures, that find it harder to attract qualified and bright minds to work with them, skilled personnel can be attracted in a for-profit setup. In a non-profit structure, employees are unlikely to be highly motivated, as there is no incentive to be creative and efficient at their job, as nonprofits can never offer the perks a for-profit enterprise can provide. Hence, it has been seen that employees of nonprofits are likely to leave for professions with higher rewards in other sectors. 


Social ventures are often associated with philanthropy and thought to be loss-making. Muhammed Yunus of the Grameen Bank in Bangladesh has changed this perception. Grameen Bank provides small loans to those living in poverty so that they will be able to become financially self-sufficient. Rather than operating like most banks or lenders, the Grameen Bank requires no collateral from its borrowers, whatsoever. Although it may seem like a fatal business plan, the Grameen Bank has proved otherwise. The Grameen Bank has managed to bring in a net income of $10 million. And proved its case; that you can make money while doing good. 


Disconnectedness in the times of COVID

The everyday manifestation of civilization is in the almost unconscious, common sense that expresses a people's shared idea of reality. This common sense is different for people in different times and places and is shaped by a person's collective  responses to their material conditions of existence. On the onset of the pandemic, the existing material conditions seemed to crumble down and a new normal was set into motion, changing civilizations and lives, altogether. This essay strives to analyze the circumstances leading to the decline in connectivity within India, during the Covid-19 pandemic. 
Covid-19 outbreak will eventually radically change the way society is arranged. Indian society will witness a detachment of individuals from their families. The ancient Indian social structure of interconnectedness will break down, and nuclear families will become distinct units that no longer rely upon a huge chain of relatives. In India, most people live with their parents, at least, until they get married. And after the elderly parents reach a certain age, they move in with their children. These intergenerational living spaces are common in most households across South Asia. And these structures are considered the backbone of Indian familial bonds. The elderly are more at a risk from the coronavirus, with a higher mortality rate, due to their weaker immunity. Having a potentially asymptomatic carrier and a vulnerable elderly person in the same house will result in an increased risk for the senior member. With the economy going back to its normal state, and people heading back to work, despite the COVID patient numbers rising day by day, employed children of elderly parents do not want to put their parents at risk. Taking this into consideration, younger Indians who are returning to work, post-pandemic, are choosing to move out of their parents' houses. They are choosing to move out to live on their own. With the Sars-Cov2 virus showing no signs of receding, this change is likely to become a permanent one in the familial structure of Indian society. And irrespective of if the pandemic completely ends or not, this is an unstoppable civilizational change in motion. 
This disconnect is added to by the existing social distancing norms that have restricted all large gatherings. Among other gatherings that have a restriction; the number of people attending wedding celebrations should not exceed 50. In a land famous for its Big Fat Indian weddings, with over 10 million weddings happening per year, this will mean a change of plans for couples and their huge Indian families. Wedding ceremonies during the pandemic have become intimate closed family affairs, and this seems to show the beginning of the decline of The Big Fat Indian wedding. Indian weddings are a time when extended family and friends of the bride and groom come together to celebrate, and these reunions have become an integral part of Indian culture for the past decades. They have become the bonding glue between family members, creating occasions for even extended family to meet and spend time together. The decline of large weddings will further push the disconnect among families. With nuclear families becoming independent units, pushing away their extended family beyond reach. The busy lives and urbanization pre-pandemic has already affected these bonds, and the pandemic will become a reason to further distance oneself from one’s relatives.  
Communicable diseases like the COVID-19 virus depend upon chains of interconnections. They follow the networks of social beings. They catalog the objects we share, the places where we reside, and the spaces through which we pass. And in the absence of any proven way to stop the spread of this deadly virus, disconnection from human interaction, as the only way has become the way of life. With the pandemic further intensifying, the disconnectivity is deeply penetrating, every sphere of life. Countries, communities, families, neighborhoods, are all cutting off from the rest of the world, to ensure their wellbeing and safety, without cooperation. 
This everyone-for-themselves spirit means that in panic mode to save oneself, people tend to leave behind others. With the whole world going into a  standstill with only essential services like medical care and grocery stores opening, people across the country lost their jobs and were stranded in unknown parts of the country, away from home. The pandemic in India impacted the lives of all citizens undoubtedly, but some were more affected than the others. Marginalized communities are at greater risk in this new normal. Minority communities including women, migrants, Dalits, and other underprivileged communities who were already at a tough spot before the pandemic, are now at the receiving end of greater hardships. The pandemic magnifies all existing inequalities. With Anganvadis and Schools shutting their doors, a new burden of childcare has arisen. Around the world, childcare responsibilities are seen to fall on the shoulders of the women of a household- mothers, and sisters of the family. Quoting, Clare Wenham, an  assistant professor of global health policy at the London School of Economics: “What do pandemic patients need? Looking after. What do self-isolating older people need? Looking after. What do children kept home from school need? Looking after. All this looking after—this unpaid caring labor—will fall more heavily on women, because of the existing structure of the workforce.” 
These additional responsibilities mounded upon women, added with their loss of employment, will result in the compromise of the woman’s independence, in households across India and even in other parts of the world. Women’s independence becoming a silent victim of this pandemic. Reverting times to India’s distant past, when women were bound to their homes, with limited access to social interactions and connectivity. 
The pandemic has unleashed an everyone-for-themselves spirit —from export restrictions on essential goods to a feverish competition to develop a vaccine first— every nation, every country, every group of individuals, are ready to push one another off the ridge for one’s survival. The United Nations has made various pleas for greater international cooperation, with the secretary-general urging a global ceasefire among warring parties. The World Health Organization (WHO) attempted to organize a global response to the virus at its annual meeting. However, the world’s biggest political power, the United States, immediately announced that it would be pulling out of the WHO, very few combatants observed a Covid-19 ceasefire, and there is no coordinated international response to the pandemic outside of the community of scientists sharing research.
Amidst the pandemic, though disconnectivity has grown out of proportion, some sections of Indian society have been proved to be a silver lining. This humanitarian spirit came about shortly after the Air India flight crash-landed at Calicut International Airport in Malappuram district of Kerala. While the crash has resulted in numerous deaths and many more critically injured passengers, the local citizens of nearby Kondotty, which was a containment zone due to the pandemic, outstretched arms and saved hundreds of lives. Despite the COVID threat and the ongoing floods in the area, the humanitarian service mentality and social unity of the people of Malappuram rekindle the spirit of humanity. The spirit of such communities gives us a vision of a future where disconnectivity does not equate to the absence of humanity; where social distancing becomes merely physical distancing. 
The Covid-19 pandemic is, without doubt, the biggest pandemics the world has faced in recent times, and will deeply influence the lives of people who survive the pandemic and even the coming generations. It has profoundly impacted the way people think and act today within their communities. With the fear of death hovering over each individual, people have been portraying their rawest of emotions; mostly working in the interests of themselves alone. This has led to a widespread disconnect between individuals, societies, communities and even among nations of this new pandemic feared world. This has raised numerous civilizational challenges in India and the world over, in different forms and magnitudes.  Most of these changes have been alarming and are frightening and raise lots of concern about the future, some even crushing the spirit of humanity. All said and done, the human spirit is said to have survived worse. And the hints of humanitarian concern expressed by people, like those in Kondotty, seem to provide hope to the world, that this too shall pass. 

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